Why NBC Releases Are Exclusive
NBC doesn't distribute bottles to retail chains. Every barrel we select — whether a 7yr Kentucky bourbon, a 21yr Tennessee whiskey from The Vault, or a 34yr Canadian whiskey — is available exclusively through our Nashville tasting rooms at 425 Church Street and 222 Fesslers Lane, and online through Buy Spirits Direct.
This isn't a marketing strategy — it's how single barrel programs work. Each barrel produces a finite number of bottles. Once NBC's team selects it, bottles it, and sells through, there's no reorder. The only way to get the next barrel from that distillery is to wait for NBC to select and release another one, which may have an entirely different flavor profile.
The Exclusive Series to Know
The 14 original Kelvin-cooperage barrels that NBC selected when they launched. 8yr Indiana bourbon at cask strength. Each barrel is numbered — when #10, #11, and the others sell out, those numbers never come back. Only available at NBC and Buy Spirits Direct.
NBC's deepest reserve — 21-year-old Tennessee whiskey that's been aging since before most Nashville whiskey bars existed. Available exclusively through NBC. One of the oldest Tennessee whiskeys available to purchase anywhere.
Fred Minnick personally selected two NBC barrels for his Club Marzipan community. A 7yr 100% rye and an 8yr Kentucky bourbon, both at high proof. Exclusive to NBC / Buy Spirits Direct.
149 proof. 34 years old. Hazmat designation. A single barrel Canadian whisky that NBC sourced and bottled. You will not find this anywhere else.
Taste Before You Buy
Many of NBC's exclusive releases are available to taste at the downtown tasting room (425 Church Street) or HQ (222 Fesslers Lane) before purchasing. Walk-in flights from $35 — no reservation needed. If you're making the trip specifically for a release, call ahead to confirm availability.
Shop All Exclusive Releases
Ships nationwide · Single barrel only · When it's gone, it's gone
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