The NBC Journal
Field notes, guides, and stories from the team behind Nashville's #1 most-reviewed whiskey experience. The bourbon trail, the barrel-pick game, the bars worth your time, and what we're tasting this week.
Latest · Press & News
Our first location outside of Tennessee — a tasting bar, bottle shop, and barrel-pick experience at 717 E. Market in Louisville's NuLu neighborhood. Targeting an early-2026 opening.
Brand Story
The story behind our umbrella brand — why we source across state lines, what happens on the blending bench, and the Nashville Scene feature that first put the name in print.
BrandRead →
Travel Guide
Distilleries, BBQ, fine dining, honky-tonks. The complete two-day Nashville Bourbon Trail itinerary from the team that lives here — written like we'd write it for a close friend.
TravelRead →
Distillery Tours
An honest, locally-written roundup of the distillery tours actually worth your afternoon — what each one does well, what to skip, and how to build a half-day around them.
GuideRead →
Whiskey 101
Restaurants and bottle shops have been doing private barrel picks for years. Here's what actually happens in the rickhouse, why no two barrels taste the same, and how to pick one yourself.
EducationRead →
The Journal exists because we like stories. The whiskey exists because we like making it. Come do both — Fesslers Lane HQ or our downtown Tasting Room, walk-ins welcome.