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The Ultimate Music City Weekend Guide
Super Bowl LXIV is coming to Nashville in February 2030 — and this city is ready. The new Nissan Stadium. Broadway at full volume. And the best whiskey experience in Tennessee waiting two minutes from downtown. Here's how to do Super Bowl weekend right.
NFL owners voted 32-0 to award Super Bowl LXIV to Nashville at the Spring League Meeting in Orlando. The game will be played at the new $2.1 billion Nissan Stadium, home of the Tennessee Titans, scheduled to open in 2027. Nashville becomes the 21st city to host the Super Bowl — and the first time it's come to Music City. Commissioner Roger Goodell called the 2019 NFL Draft in Nashville "one of the great fan events in our history." Super Bowl 2030 is next.
Super Bowl LXIV Nashville · February 2030
Four days. One city. The game of the year — and the city that knows how to throw a party. Here's how to make every hour count.
Check into your hotel and head straight to NBC's Downtown Tasting Room at 425 Church Street. Walk-in, no reservation, a 5-minute walk from every major downtown hotel. Order the Whiskey Flight from the Barrel ($35, 30 minutes) — four award-winning single barrel drams, guide-led. It's the fastest way to understand what Nashville whiskey is actually capable of, and it resets your palate after travel. Tennessee Blender of the Year poured with context.
Broadway for the opening night energy — get there by 7pm before it's shoulder-to-shoulder. Robert's Western World (no cover, house band, authentic Nashville) and FGL House for the full Super Bowl crowd experience. Nashville during Super Bowl week will be unlike anything Broadway has seen.
Book your morning at NBC HQ at 222 Fesslers Lane — free parking, 8 minutes from downtown. This is the experience that makes Super Bowl weekend in Nashville different from every other Super Bowl city you've been to. Either the Single Barrel Experience ($150/person — taste four barrels, pick the winner, custom bottle filled on-site) or the Blend Your Own Whiskey session ($200/person — build your own blend, set the proof, custom label). Both 60 minutes. Both end with a bottle nobody else in the world has.
NBC's barrels ranked #2 and #4 nationally in Fred Minnick's blind tasting above George T. Stagg. You're not doing a distillery tour — you're participating in one of the most awarded whiskey programs in the country. The bottle you leave with tells the story of Super Bowl weekend in Nashville better than any souvenir jersey.
Friday evening: Dinner in Germantown — Rolf and Daughters or The 404 Kitchen, both require reservations booked well in advance. Then the Ryman Auditorium if you have tickets (Super Bowl week programming will be exceptional). Back to Broadway to close the night.
If you didn't do the barrel pick Friday, Saturday morning is the move. Private group events at NBC are available for corporate groups, fan groups, and large parties — catering, live music, and line dancing can all be incorporated. Super Bowl weekend in Nashville with a custom-labeled bottle from a Tennessee Blender of the Year? That's the story people tell for years.
Saturday afternoon: 12 South neighborhood — the mural wall, Imogene + Willie, Las Paletas. Walk up to Belmont's campus. The neighborhood that actually reflects how Nashville lives. Contrast it with the Broadway chaos and you'll understand why people move here.
NBC Downtown at 425 Church Street is open daily with walk-in Whiskey & Wine Chocolate Pairings ($40/person) — perfect for the pre-Super Bowl evening. One does whiskey, one does wine, both get three chocolates. 30 minutes, no reservation.
Saturday night is peak Super Bowl weekend. Every bar, every venue, every rooftop — Nashville will be fully activated. Head to Broadway with your group, get to the Assembly Food Hall rooftop for the views, or find a Ryman show worth seeing. The city will be running at full volume.
Game day in Nashville is going to be unlike anything Music City has hosted. New Nissan Stadium, the Tennessee Titans' $2.1 billion home, seats over 60,000 in a covered, translucent-roofed venue built for exactly this moment. The East Bank development around the stadium will add a full district of Super Bowl activation — concerts, fan experiences, sponsor villages.
Walk into NBC Downtown at 425 Church Street before heading to the stadium. The Whiskey Flight from the Barrel — 30 minutes, $35, walk-in. You arrive to Nissan Stadium with an exceptional pour still on the palate and a bottle in your bag that nobody else has. That's the Super Bowl 2030 Nashville experience done right.
Post-game: Nashville's Broadway and honky tonk district will be the best place on earth regardless of the result. The city knows how to celebrate — and knows how to commiserate. Either way, the band plays on.
Nashville Barrel Company · Super Bowl 2030
The top-rated whiskey experience in Nashville. Ranked #2 and #4 nationally. Tennessee Blender of the Year. Two locations — downtown and HQ. Book early for Super Bowl weekend.
Four drams from award-winning single barrels. Walk-in, both locations. 30 minutes. The fastest way to understand what Nashville whiskey actually is. Perfect pre-game or post-arrival stop at NBC Downtown (425 Church Street, 5 min from Broadway).
Taste four award-winning barrels, pick the winner, bottle it on-site with your name on the label. The Super Bowl 2030 souvenir that actually means something. Rated #2 and #4 nationally. Book in advance for February 2030 — these will fill months ahead.
Build your own blend, set the proof, label the bottle. Tennessee Blender of the Year leads the session. 60 minutes. Every person leaves with a completely different bottle. The Super Bowl group experience that nobody else is offering in any host city.
One does whiskey, one does wine — both with three chocolates. Walk-in, both locations, 30–45 minutes. The Super Bowl weekend date night experience for couples who don't agree on everything but can agree on chocolate.
Deep-dive guide-led tasting at cask strength — mashbills, aging, barrel selection explained. NBC ranked #4 in Fred Minnick's national blind tasting. 45 minutes. The experience for whiskey people who want to actually learn something during Super Bowl weekend.
Choose a barrel, fill your bottle on-site, custom label. 20 minutes. No reservation. The Super Bowl 2030 Nashville souvenir nobody brings home from other cities. Walk into NBC Downtown and walk out with something uniquely yours.
Two Nashville Locations
Both NBC locations will be open daily during Super Bowl weekend. Walk-in welcome at both. Book ahead for the Single Barrel and Blend Your Own experiences.
Your Super Bowl weekend base camp. 5 minutes from Broadway, 2 minutes from the Ryman Auditorium, walkable from every major downtown hotel. Walk-in daily for whiskey flights, chocolate pairings, adult slushies, and Bottle Your Own. No car, no reservation — just walk in.
The full distillery experience. 8 minutes from downtown, free on-site parking. Home of the barrel pick, the Blend Your Own session, and the private group experiences. Book the Single Barrel or Blend Your Own well in advance — Super Bowl weekend will be the most-booked dates in NBC history.
Super Bowl 2030 · Groups & Corporate
Super Bowl weekend with your team, your clients, your crew — NBC handles the experience. Private events for groups of 5 to 100+. Catering, live music, line dancing, custom-branded bottles. The Super Bowl group activity that no other city's host venue can match.
Bring your clients or team to NBC during Super Bowl week. Private room at HQ, custom company-branded bottles, catering and live music available. The client entertainment story that travels home with every bottle. Contact support@nashvillebarrelco.com now — Super Bowl corporate bookings will fill fast.
Traveling with your crew for the game? Make Friday or Saturday morning the NBC session. Blend Your Own gives every fan a completely different bottle — their blend, their label, their Super Bowl 2030 Nashville story. Groups of any size. Book now for February 2030 availability.
Can't make it to Nashville in person? NBC's remote barrel pick program ships samples to you — taste on your schedule, choose your barrel, custom-labeled Super Bowl 2030 Nashville bottles shipped to you. The game may be in Nashville. The whiskey can come to you.
Why Nashville · Why NBC
Nashville doesn't need the Super Bowl to be a destination. It's been one for a decade. The Super Bowl just means the world is finally paying attention at the same time.
Nashville has hosted the NFL Draft (600,000+ fans in 2019), the NHL Draft, the Stanley Cup run, and countless major events. The infrastructure is there. The hospitality culture is there. The energy that makes Nashville the most visited city per capita in the Southeast is not new — it's been building for a decade.
The new Nissan Stadium opens in 2027 with a fixed translucent roof — purpose-built for major events. By February 2030, Nashville will have had three years with the venue before the biggest game in American sports arrives.
Nashville Barrel Company was founded in 2018 — the same year Nashville's tourism explosion hit full stride. The barrels NBC selected ranked #2 and #4 on Fred Minnick's Top 100 American Whiskeys of 2024 in a fully blind national tasting above George T. Stagg. Named Tennessee Blender of the Year. Rated 4.9 stars by 500+ verified guests.
When the world comes to Nashville for Super Bowl LXIV, Nashville Barrel Company is where they should spend an hour that has nothing to do with football — and everything to do with why this city is worth visiting.
Super Bowl weekend in Nashville will be the most booked period in NBC history. The Single Barrel Experience and Blend Your Own sessions for February 2030 will fill months in advance. Book now — or walk in to NBC Downtown any time you're in Music City before then.